When the 'Healthcare' division of Informa UK Ltd wanted to launch a new type of journal in the cosmeic surgery field, they neede a website that would reflext the nature of the journal, which was very much unlike ano of their previous. The journal has since gone on to become one of the divison's best success stories.
With a limited timeframe, this site was created and launched in time to complement the launch of the journal itself at an event in Monaco.
Following on from the succes of the journal, Informa Healthcare decided to create regious-specific versions. ANd so 'Prime North America' was born. The decision was taken to create a 'section' on the exising website, rather than a seperate individual site. And thus the NA section was created.